Roopa V Rao
Roopa Rao

Crafting Meaningful Experiences for People & Better Outcomes for Businesses

I am Roopa Rao, a UX Designer & Mentor. I am a Certified Usability Analyst with expertise in User Experience, Design Thinking, Design Ops, Strategy & Planning, 

UX Designer – UX Architect, Trainer & Mentor | Ex-McAfee, Ex-Oracle , Ex-Kimberly-Clark

Design Education

  • Design Thinking and Innovation from IIMK
  • Certified Usability Analyst from Human Factors International
  • Managing User Experience Strategy – Nielsen Norman Group
  • User Research Methods: From Nielsen Norman Group
  • Strategy to Requirements to Design‏ – Nielsen Norman Group

My Experience

User Experience Design | Design thinking and Innovation | UX Strategy, Planning, and Architecture | Agile UX and Product Management | Design Ops

I am passionate about crafting meaningful experiences for people & better outcomes for businesses.
I have experience designing digital products from concept to production. I have worked in setting up Design Ops, crafting Design Systems and evangelizing UX Design and accessibility.

I conduct corporate training, coach and mentor on topics related to Design Thinking, Interaction Design, Design Systems, Data Visualisation, Accessibility, Agile UX, and design tools such as Figma and Miro.

I have been in design for close to 20 years. During my tenure, i have worked closely with product managers, UX Designers, Researchers, Visual designers, developers and other stakeholders, to handle projects end to end, from concept to delivery to post-production.

I have worked on domains related to Data science, Data Visualization, Supply chain, Fintech, Sales & Marketing, Consumer and Brand Websites and Enterprise Apps.

I coach and mentor on topics related to Design Thinking, Interaction Design, Design Systems, Data Visualisation, Accessibility, Agile UX, and design tools such as Figma, Miro, or Notion.


  • Interaction Design
  • User Research
  • User Testing
  • User Interviews
  • Accessibility
  • Visual Design
  • Prototyping & Wireframing
  • Information Architecture
  • Analytics
  • Mindmapping
  • Storyboards
  • Mood Boards
  • Design System
  • Figma
  • Miro
  • Sketch
  • Justinmind
  • Axure RP
  • Photoshop
  • Illustrator
  • XMind
  • Trello
  • Sharepoint
  • WordPress
  • SiteImprove
  • Full Story
  • Google Analytics


  • Product Marketing, Sales and Marketing
  • Supply Chain
  • Inventory Management
  • Research Data Management
  • Consumer Business
  • Business Intelligence, Data Analytics, Reporting and Dashboarding
  • Security
  • Education
  • Data Science­


Independent UX Design Consultant

UX Design & Strategy, Design Ops, Corporate Training & Mentoring

I am currently working as an independent design consultant. During this period I have worked for Reflections Global, Start2Scale, Go Masters Abroad, Basis Cloud Solutions(BCS), and a couple of smaller organisations. I have worked on Product design, website and apps, Design Ops, Pre-sales, Conducting UX audit, Corporate Training, Mentoring, Marketing Campaigns, Landing Page and Social Media Designs.


UX Solution Engineer

Kimberly Clark Corporation

My experience with KCC was mostly on Enterprise applications and got good opportunities to work on products related to Supply Chain, retail, consumer products, inventory, and research data management. I also got good hands-on working on Design Systems for Brands and Data Visualization.


Sr. Ux Architect

Target India

I worked with Target as a consultant for about a year. I was mostly working on their new product development related to Data Visualization and Business Intelligence


Technical Lead

Intel Security / McAfee

I was working for the sales and marketing team, where my role is required me to work with business stakeholders and partners from across geos. Work involved managing online promotions of McAfee products to consumers, directly and through affiliates and partners. Understand the product catalogs and business needs for each of the affiliates across geos. Provide prototypes, mock-ups, layout design, and conversion into HTML pages for all the internal tools.


Ebusiness Engineer – Agilent Technologies


UI Designer – Oracle

People Speak

Hear from my colleagues and mentees!

I am glad to be writing this recommendation for Roopa. Roopa was instrumental in getting us going from scratch as we built our Supply chain orchestration platform ( Control Tower) from scratch. This has resulted in building a compelling visual layer for our business where they can see orders, inventory, etc at real-time and take actions to exceptions throughout the network The UX is world-class in terms of usability and adoption. Roopa spent long hours working with the Product Manager and business to understand flows and usage. A very committed individual with great UX skills. Roopa also worked very well with the product team and is a complete team player. I wish Roopa all success in her future endeavour and would gladly hire her again.

Dinesh PA

Global Head of Engineering and Product – Technology Director

Recommendation on Linkedin

I had the privilege of working with Roopa Rao in Consumer Division for more than six years at Intel Security. She is very passionate and has great vision for her work. She focus keeps everything moving smoothly, she makes sure all the deadlines are met, and makes sure that whatever project she is working on meets the highest standards.

Shajith Kunnumbrath

AEM | Front-End Developer | AngularJS | VueJS | Javascript

Recommendation on: Linkedin

Roopa is a great team player and an awesome designer. Very supportive, insightful and works in a super collaborative manner. Besides, she has several skills when it comes to information architecture and negotiation with stakeholders. I see a lot of resilience coming from her, going through challenges with mastery. In addition, her observations and feedbacks were always constructive and made me grow a lot. She is one of the best ladies that I’ve ever worked with.

Nathalia Martins

Design & Product Researcher 

Recommendation on Linkedin

Roopa has been an excellent team member to work with. We had a very short association, yet she managed to leave a strong impression with the assignment at hand. She worked relentlessly for customer satisfaction with a very demanding client. She has been able to deliver on multiple focus areas such as accessibility, feature delivery on both interaction and visual designs, team guidance on design language setting, etc. The team benefited a lot due to her delivery and due to the process that she helped settle with the client. Thanks Roopa and wish you success in all your endeavors!

Gurpreet Khandpur

Program Leader, Global Delivery

Recommendation on: Linkedin

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